Following rules should be followed while utilizing the name and the logotype of the Bank to support new brand identity:

1. The brand ABB is the Azerbaijani abbreviation for the International Bank of Azerbaijan. These three words are also reflected in the new logotype in Azerbaijani. While referring to the Bank in Azerbaijani or other languages, the name ABB should be used. The usage of names such as “Beynəlxalq Bank”, “Azərbaycan Beynəlxalq Bankı”, “Международный Банк Азербайджана”, “Межбанк”, “International Bank of Azerbaijan”, “IBAR”, “IBA”, etc. is unacceptable.
2. While utilizing in English and Russian, the name should be written as “Bank ABB” and “Банк ABB”.
3. In all the contents regarding ABB, only the new logotype of the Bank should be utilized.
4. The bank’s logotype should be taken from Brand center of the abb-bank.az page.
5. While placing the logotype, attention should be paid not to distort the proportions of the image and not to stretch or squeeze it. The size alterations should be conducted within the given proportions.
6. While preparing video contents and visual advertising materials related to the Bank, the logotype placed in the Brand Center should be utilized, and the content and form of these materials should be agreed upon beforehand with the Marketing department of the Bank.
7. While playing in audio or audio-visual materials, the name of the Bank should be pronounced as ABB [ˈeɪˈbi:ˈbi:].