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Our mission

Providing for the financial needs of our customers as a modern universal financial group:

  • By making financial services accessible and opportune for everybody;
  • By bringing the most advanced practice and initiatives;
  • By strengthening the public by supporting business and human capital;
  • By contributing to the development of the Azerbaijani economy and its integration to the world

Our brand identity

We are your trusted partner in modern financial world.

Modern

We form resources for sustainable development by considering the challenges of the age.

Beneficial

We attempt to be beneficial for all our partners.

Universal

We can introduce products and services according to the needs of all segments of the population.

The brand identity is individualized via these characters

RELIABLE

CONFIDENT

SUSTAINABLE

EFFICIENT

PRACTICAL

FRANK

The meaning of change

Renewing the brand identity is the continuation of the Bank’s transformation story. By realizing development projects ABB has entered a new phase of the transformation process. New brand identity results from the intention to strengthen future successes under single name. The name ABB expresses the spirit of change, strategic vision for the future, successes, and continuously improving brand value of the Bank. This name further serves easier remembrance and convenient communication of the brand in the age of digital realities.

ABB Mobile
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