A loyalty programme bringing together LC Waikiki, Koton, Decathlon and other brands is now available in ABB mobile

21 July, 2026

Together with its partners, ABB Bank has taken another important step towards Beyond Banking by integrating the Best Brands group’s loyalty programme the Best Brands Loyalty Platform into the ABB mobile app.

This new feature makes everyday shopping even more rewarding for customers. The platform allows users to earn bonuses on purchases and redeem their accumulated bonuses at selected partner brands.

The Best Brands Loyalty Platform brings together well-known brands such as LC Waikiki, Koton, Decathlon and Penti, as well as the Funland Children’s Entertainment Centre. When customers pay with a ABB Bank card through ABB Bank’s POS terminals, bonuses are credited automatically and displayed on the loyalty platform.

Customers can conveniently track their bonus balance, purchase history and the brands offering increased bonus rates. Accumulated bonuses can be used to pay for purchases at selected partner brands.

The new loyalty programme offers customers a simpler and more convenient experience by eliminating the need to apply for an additional card or carry a physical loyalty card. The automatic accrual of bonuses when paying with a Bank ABB card makes the process fast, seamless and easily accessible.

The current bonus rates offered by brands participating in the Best Brands Loyalty Platform are as follows: 3% at LC Waikiki, 5% at Koton, 5% at Decathlon, 5% at Penti and 10% at the Funland Children’s Entertainment Centre.

The Best Brands Loyalty Platform not only makes customers’ everyday purchases more rewarding but also provides additional benefits when using the ABB mobile app and ABB Bank’s cards.

Information about Bank ABB’s modern, practical and versatile products and services is available at the Bank’s branches and service offices, on its official website at https://abb-bank.az/, through the 937 Information Centre, and on the Bank’s official corporate social media pages.

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